Compound Field · Baseball + Softball · Spring 2027

Field Sports Season Plan

Week by week from now to Opening Day, following the wrestling rhythm: style guide, pre-book, showcases, bundles, limited-time offers, promo kits, online stores. Click any email for its brief.

22,768new coach contacts
3,130existing, now tagged
Oct 2790-day window opens
Jan 13first order deadline (South)

The rhythm

The wrestling sequence, timed to the spring deadlines. One coach email a week, built for baseball and softball.

    Order-by dates

    Every deadline email points at one of these. Order deadline = first game minus 33 days (28 production + 5 shipping), the same rule as the marketing calendar. Regional versions are split by the State field.

    Calendar

    Coach emails go out Tuesday mornings, AD emails Thursdays. Every launch gets the standard follow-up: non-openers get the automatic resend 2 days later, and clickers and openers get the nurture email.

    Email briefs

    One card per email: the topic, subject lines to choose from, the call-outs, the link, who gets it, and what content we have or still need. Headlines get drafted at build time, four or five options each.

    Banner ad sets

    Masters at 16:9, 9:16 and 1:1 for Genius Marketing, following the same steps as the emails. Targeting: upload the baseball and softball coach lists as customer lists for lookalikes, weight spend toward the HubSpot heat-map states, and retarget style guide and Quick Quote visitors.

    Content

    More exists than I first thought. The archive already holds a finished baseball and softball version of most steps, plus studio on-model photography.

    Already have

    • Past sends to build from: '26 baseball and softball style guide emails, softball free custom design, baseball and softball jersey variety, "best baseball uniform" fabric showcase, '26 baseball and softball bundles, softball summer promo kits, softball online shop.
    • Studio on-model photos: the '26 style guide models (baseball and softball), the softball promo kit heroes (Dirt & Diamonds, Doubleheader, Dugout Essentials, Travel Team Pack), 59 shots from the 2025 baseball jersey shoot.
    • Bundle art for all 9 baseball and 10 softball bundles.
    • CMP FIELD logo, '26 style guide pages, baseball garment PNGs (Style 1–8).

    Need from you · before Oct 20

    1. Style guide. Is there a 2027 baseball and softball guide, or do we open with the '26 guides?
    2. Pre-book hook. Anything for booking a design early (a priority production slot, a free add-on), or is the hook just free design mockups plus the order-by date?
    3. Sender. Compound Sportswear <cliff@cmpsportswear.com> as on wrestling, or a field sports rep?

    Need from you · before Nov 17

    1. Bundle prices and contents for 2027 (same as '26?).
    2. Black Friday offer (Nov 24–30) and New Year offer (Jan 5 to each region's deadline). If there's no offer, those weeks become product showcases.
    3. Promo kits for baseball. The four kits exist for softball; do baseball versions exist, and what's in each kit at what price?
    4. A real baseball or softball team store link for the store screens.
    5. Deadlines: OK the Mid and North dates.

    Decisions

    1. The ~8,000 ADs tagged MISC_SPORTS: tag them AD_HIGH_SCHOOL so they get the AD sends?
    2. Travel/club split. Use the org-type column from the import to split travel/club from high school for the deadline sends.
    3. Ad budget per phase for Genius Marketing.