ProShield headgear.
Launch + two follow-ups, coded.

Every link in all three points at cmpsportswear.com/custom-quote/. Live text throughout, images hosted on Mailchimp, unsubscribe and address merge tags in each footer.

The sequence

• Launch — "Same mat room. New headgear smell." Overhead hero, One Vendor / One Order band, Five Straps / One Standard diagram, chin cups. To WRESTLING_COACH + AD_MENS + AD_WOMENS.
• Clicked → 2 days → "Fits your lightweights. Fits your heavyweights." (the ProShield two-up design).
• Opened, no click → 4 days → "Want a number for your roster?"
• Spec copy corrected in the launch diagram: five adjustable vinyl straps, four-point venting, durable chin strap snap. The comp still had the old four-straps / five-point / crown-C labels.

Download the launch email

Every note applied: Fits your lightweights. Fits your heavyweights., two newly generated athletes, labels reduced to the product name and colorway, and the spec counts fixed to four-point venting and five adjustable straps. The crown-C callout is gone, replaced by Durable chin strap snap — Snap, strap, unsnap.

This round

• Heavyweight now looks straight at the camera with a snarl.
• Both wrestlers wear the real chin hardware — the flat vinyl strap threaded through the wide soft cushion pad, not the chin cup. The product chin-strap shot was fed in as a reference.
• Detail tiles 1 and 2 re-cut tight at the original native contrast to match the crops you sent. If you want your exact files used, drop them in Drive under CLAUDE_ASSETS / CMPSW_MARKETING / EMAIL_DESIGNS / HEADGEAR / ASSETS and I will swap them in — I cannot pull images out of chat as files.
• Marks placed by the same rule on both cups.

Download the revision

What the coaches will receive, now matching the proof: headline and $40 box sit on the photo (a bulletproof background image with live text on top, VML for Outlook), the One Vendor band with the order-sheet widget, numbered spec callouts with teal leaders either side of the product, your chin-cup line. Live text throughout, images hosted on Mailchimp, unsubscribe + address merge tags.

Links

• Draft in Mailchimp: ProShield Headgear - Coach Launch
• Production HTML (proof-matched): hg-email-b.html — headline and price box on the photo, numbered leaders around the product.
• Buttons go to the custom-quote form; price box and product go to the retail ProShield page; chin cups to the chin-cup page.
• Before you hit Send: Mailchimp likes to auto-fill a send time and an automatic resend — glance at both.

Download final mockup

Hero is the crop from your PSD, not an approximation — read straight off the crop layer's transparent window. Both faces and both headgear are fully clear: headline sits bottom-left in the empty black, the teal $40 box sits top-right on the singlet. Band, order-sheet widget, numbered spec sheet and chin-cup block unchanged from Round 6.

Notes

• Headline placement is the only judgment call: with this crop the top-left is the white headgear, so the headline went to the lower-left. If you want it top-left like your comp, it will sit over the white cup — say so and I'll scrim it.
• Price box top-right; could also sit under the headline if you prefer the top clean.

Download Your Crop

Layout is yours from the last pass. Header padding trimmed; hero at 600×600 with the tight crop and the white price box bottom-left (teal $40, "Available in black and white / Bulk pricing available"). One Vendor band on black with a short teal rule, white headline, gray copy, and a small order-sheet widget — singlets, warm-ups, bags checked, ProShield Headgear highlighted "New — add it" — above the teal button. Spec callouts numbered 01–05. Chin cup: your line, with a small teal "$7 · Black or white" tag.

Small things added

• Order-sheet widget in the band — turns "one order" into something you can see.
• Numbered callouts (01–05) on the spec sheet for a more technical read.
• Teal rule + $ superscript on the price box; teal accent rule above the band headline.
• Kept as you wrote them: "Ready To Strap Up!" and "We got ya covered."

Download The Polish

Same photo and pose as Round 4. Chin-cup strap on the black headgear is now black; both faces were nudged so it reads as two different athletes; the crowd is gone — the pair is cut out and set on a dark studio gradient with a soft contact shadow. Band and chin-cup block restyled per your notes.

What changed

• Hero: black chin-cup strap · faces subtly altered · studio backdrop instead of crowd. A version with the original faces (strap fixed, studio backdrop) is one message away if the alteration went too far.
• One Vendor band: black ground, teal headline, gray subtext, teal Strap Up My Team.
• Chin cup: Team chin cup? with a teal $7 tag in the card's top-left corner; price out of the body copy.

Download The Studio

Your photo, edited — not regenerated. The bottom wrestler's headgear is replaced with the black ProShield (black chin cup, white straps); the top wrestler gets the white ProShield with the real crown-C composited on. Everything else in the frame is the original file. Hero runs 600×500 to hold both faces and the arms like your draft did.

What changed

• Hero: your Elite 8 photo with our headgear on both athletes. An alternate exists with only the bottom wrestler's headgear swapped (top athlete bare-headed, as shot).
• Price: white flag in the image area, bottom-right — $40 / Black or white / Bulk pricing available. Out of the teal band, which is back to its original height.
• Chin cup: kicker Add-ons → big black Team chin cup. → "$7. Black or white. Snaps onto any ProShield."

Download The Retrofit

Same structure as Look 1. New hero built to the reference: straight overhead, the two athletes filling the frame, practice-room mat, no bleachers. Black ProShield on the left athlete, white on the right with the real crown-C composited on. Price now sits in the teal band; the spec-sheet stays as it was.

What changed

• Hero: regenerated to the reference — tight, top-down, room, face up. Four variants were run; this was the closest. The alternate is one message away.
• Price: "$40 · Per headgear · Black or white · Bulk pricing available" inside the One Vendor band. The three-column bar (and "OSFA") is gone.
• Chin cup: kicker "Team chin cup?" → Add a chin cup. $7. → "Black or white. Snaps onto any ProShield."

Download The Room

The scene from the draft, rebuilt: two new athletes (one in black ProShield, one in white) tangled up at a dual, headline moved to the bottom so neither headgear is covered. Teal One Vendor band with Strap Up My Team (the draft's energy, minus the exclamation mark — house style), then the spec sheet with the black shell, the $40 price bar, and the spare chin cups.

Notes

• Hero is generated (Nano Banana Pro on the real product shots) — the original action photo was not in the Drive folder, so this is the "recreate the scene" option. Drop the original in HEADGEAR/ASSETS and the retrofit version gets built on it.
• Headline kept as written, set in house punctuation: two beats, two periods.
• Chin cups use the cutouts Cliff added to the Drive folder, on a white card so the white one reads.

Download Look 1

Collar tie at center mat, both ear cups square to the camera — black shell on the left, white on the right, real crown-C on both. Black One Vendor band with a teal Add Headgear To My Order, the spec sheet on the white shell, chin cups as two cards, and a second button at the close.

Notes

• Both colorways in one frame — the hero does the "black or white" line by itself.
• Two CTAs (band + close). If that's one too many, the closing button drops.
• Kicker reads "Look closer" here; "The devil is in the details" is on Look 1 — either fits either.

Download Look 2

Leads with the hardware. The black shell floats on white with teal leader lines calling out five real features, then the pitch, then a hard three-column price bar and the two athletes side by side. Shortest of the three and the most "this is a piece of equipment, here is what it does."

Why it works

• Callouts do the selling. Five specs read in about four seconds without anyone reading a paragraph.
• Price bar is unmissable. $40 / 2 colorways / one size, on one line.
• Shortest scroll — least risk of Gmail clipping when it becomes real HTML.
• Weakness: the least emotional of the three. No athlete above the fold.

Download A

Opens on a full-bleed high school athlete with the headline scrimmed over the bottom. The pitch names the actual problem in a coach's room — twenty kids in five different brands — then four colon-fragment specs, both colorways, and the youth athlete on the close. The most emotional of the three and the one that reads least like a catalog.

Why it works

• The hero earns the open. A face in a real room beats a product on white in the inbox preview.
• "Held together with a shoelace" is the line a coach recognizes from his own room.
• Colorway cards present black and white as a choice, not an afterthought.
• Weakness: longest of the three. Needs a tight preheader so the fold still sells.

Download B

Black headline band, then the varsity athlete and the youth athlete hard against each other, then a four-tile macro grid of the real product photography. Built for the coach who runs both a varsity room and a feeder program — one shell, one size, one order form.

Why it works

• The split hero does the whole argument in one image: same product, both ends of the roster.
• Macro grid uses the real close-ups — gloss, vents, straps, crown-C — so nothing is illustrated.
• Widest order: youth clubs and feeder programs are the volume nobody is emailing.
• Weakness: four macro tiles is a lot of image weight for one email.

Download C