Sep 25, 2026 · Final

Momentum Bundle
three email concepts

The follow-up to the Momentum Hoodie launch. Momentum Hoodie + Momentum Jogger, $130 per set, on the ’25 Bundles template. Round 3 on your notes: the warm-up is Style 12 (West Linn Lions, gold/navy) straight off the 2026 style guide, the hero stance is built from your two DSC photos — the collar tie and the over-under — with teammates in the same set blurred behind, and D is the send — built to the house standard (the ProShield send and Momentum Option C): black top, full-bleed photo with knocked-out Eurostile, white price card over the photo, ledger rows, a numbered callout board, black/white bands. The black-tag price lockup is gone.

D = the send3 earlier layouts + 2 nurturesHoodie + Jogger · $130/setStore block in every oneNew lifestyle photography

Email concepts

600px · download all (zip)

All six verified at 375px: no overflow, no broken images. CTAs go to /custom-quote/, the store block to /online-stores/, and C closes on /bundles/. Nothing claims a fabric weight or a size range — the catalogue still lists the hoodie as needing sign-off.

Warm up like the team to beat.D
The send · round 9

Warm up like the team to beat.

New product headline — PREMIUM TEAMWEAR / THE WARM-UP, RE-ENGINEERED. — with rebuild copy; headline rhythm evened out everywhere; hero-to-build gap halved. STORES: a full booster club meeting, top trimmed, the 1-2-3 steps in a black band across the foot of the photo and OPEN MY TEAM STORE straddling the photo edge.

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The Momentum Bundle.A
Lifestyle led

The Momentum Bundle.

Warm-up photography leads: two wrestlers loosening up on the mat, gym blurred behind them. Price lockup, three proof points, then the flats and the store block.

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One look. Whole program.B
Editorial · the pair

One look. Whole program.

The guy-and-girl shot up top for the whole-program story, then the detail shot, the price lockup and the flats.

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Warm up like the team to beat.C
Product led

Warm up like the team to beat.

Flats and price first for a scanner, then the warm-up photo as proof, a black copy band and See All Bundles.

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Hoodie + jogger. $130 a set.N1
Nurture · opened, no click

Hoodie + jogger. $130 a set.

The short version with one CTA. Hand-fight hero, proof points, Get My Free Mockup, the flats, then How It Works on platinum into the footer.

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Your team's set, mocked up free.N2
Nurture · clicked

Your team’s set, mocked up free.

For the clickers: Start My Mockups up top, What You Get with the price lockup and the detail shot, then the store block rebuilt as a teal band — ONE LINK. ZERO SPREADSHEETS. with the devices cut out and bleeding in, three steps, black button.

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The photography

2528 × 1696 · generated on the real garment references

Generated on the Style 12 page art (hoodie front and back, joggers) with your DSC06084 and DSC04452 photos as the pose references. Everyone in frame — including the blurred teammates — wears the West Linn set.

Collar tie

Collar tie

The A hero — DSC06084 stance, hands on the neck and the elbow, teammates in the same set behind.

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Hand fight

Hand fight

The OPEN nurture hero — second collar-tie take.

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Over-under

Over-under

The C hero — DSC04452 stance, chest to chest, underhook and overhook.

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The pair

The pair

The B hero — male and female athlete angled away, same set.

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The pair, alt

The pair, alt

The CLICK nurture hero.

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Detail

Detail

Collar, toggles, chevron and pocket — the B detail shot.

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Store athlete

Store athlete

The celebration shot used on the store screens — Mercer red singlet (Style 18).

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Store devices

Store devices

New device layout: phone in hand + tablet, screens built from a real Mercer team store.

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Notes and open items

What is baked in, and what needs a call from you.

  1. The warm-up is Style 12 (West Linn Lions) off the 2026 style guide; the store block still runs Style 18 (Mercer red) so the two are not the same look. The A hero is the collar tie from DSC06084; C runs the over-under from DSC04452.
  2. Price lockup. The black tag / teal chip is retired. D carries the price as a white card on the hero photo; A, B, C and the nurtures still show the old lockup until you pick a direction, then they get D’s treatment.
  3. Nurtures. OPEN goes to opened-not-clicked (one CTA, Get My Free Mockup, How It Works closes on platinum). CLICK goes to clickers (Start My Mockups, What You Get with the price lockup, then the store block). Same wiring as Home & Away: two segment sends for the early openers plus the 24-hour journey. Say the word and both go into Mailchimp as new drafts.
  4. Which layout. A is the lifestyle send, B tells the whole-program story, C is for scanners. Pick one and I will cut the nurtures from the same shell.
  5. Claims. No fabric content, no weight, no size range — the SKU sheet still has the hoodie at “needs sign-off”. Tell me the approved sizing line and it goes in.
  6. Store block rebuilt. New device arrangement (phone in hand + tablet on a stand), screens are a real Mercer team store built at full resolution and keyed in, and the athlete on them is the new celebration shot. The old iPad/MacBook cluster is retired.
  7. Mailchimp on your word: subject lines, segment and the nurture path, same wiring as the hoodie launch.