2 September 2026 · Three concepts

Momentum Fleece Hoodie.
Every feature, three ways.

Three complete emails, each covering all six features of the hoodie plus the sublimation story, sizes and the three cuts, but built on three different structures so the season doesn’t read as one template. All three carry the round-4 rules: product name big across the top, the mockup button directly under the hero, one-line design copy, Pro Series Fight Shorts in wears-with. Hand-coded table HTML with live text.

01Raised funnel collar
02Dual drawcord toggles
03Team-color hood liner
04Kangaroo pocket, tonal rib band
05Tapered laser-cut cuffs
06Athletic fit
+Full sublimation · Youth / Women’s / Men’s · Wears with the line
Live text · not sliced13–18 KB htmlBrand marks auditedMobile stacked at 520px
1

The Anatomy

Dark. Spec-sheet energy. The hood-up hero you approved leads, then a single anatomy board draws all six features onto the Berrien girl with leader lines, then two full-bleed macro pairs shot on the real garment. Sublimation, ledger, buttons.

Concept 1, The Anatomy
Open live
2

Your Colors

Light. Sublimation-led. Three programs in one hero: Virginia Tech, NC State, Berrien. Then a two-by-three feature grid with a square macro and one line each, the three cuts side by side, and the sublimation band. The one to send to a coach who thinks a hoodie is a hoodie.

Concept 2, Your Colors
Open live
3

Zoom In

Dark. Editorial macro. The collar close-up is the hero, then the six features run as a numbered ledger, each with its macro, all live text. The fit band, the three cuts on black, your design line, ledger, buttons. Shortest read of the three.

Concept 3, Zoom In
Open live

Before any of these goes to Mailchimp

Same list as the launch email.

  1. Customer kits in a broadcast. Virginia Tech, NC State and Berrien all appear. Clear to show them, or swap to house designs?
  2. Fabric spec. Still "TBD, confirm with production", so no weight or content claim is made anywhere.
  3. Sizes. Catalogue says Adult XS–3XL / Youth S–L; the snippet bank says "Youth XS – Adult 4XL". All three use the catalogue.
  4. SKUs 112080 / 212080 / 312080 are flagged "New — needs sign-off".
  5. CTA targets. Buttons go to /custom-quote/, the text link to /2026-style-guide/. UTMs on 26_momentum_hoodie.