Online Fan Stores — Program Overview & Product Guide

All three pages

Page 1 sells the program and the timelines. Page 2 proves what sells. Page 3 tells them how to build the store and closes. Every figure traces back to a line item on one of the three work orders.

Page 1 — the three store programs and standard timelines — **01 · The Programs**Formats + timelines

Page 2 — what actually sells, best sellers by category — **02 · What Actually Sells**Best sellers by category

Page 3 — who buys what and the recommended assortment — **03 · Building the Store**Assortment + close

The three formats, as stated

Fulfillment windows on the sheet. Pop-ups run a two-week store window with a hard close; production starts the day after close.

Pop-up · Format 01

Online Store + Bulk Fulfillment

One production run, one delivery to a single address. Lowest cost per unit, no per-order shipping. Best where there's a natural handout day.

Delivery4 weeks from store close

Pop-up · Format 02

Online Store + Sort & Ship

Every order picked, packed, and shipped to the individual fan. Zero admin load on staff — and the only workable option for a public fan store.

Delivery5 weeks from store close

Always-on · Format 03

Year-Round Print on Demand

Permanent shop on a curated assortment. No open/close dates, no inventory, no dead stock. Continuous revenue instead of two spikes a year.

Delivery7–10 business days per order

What the data actually said

Fleece carries the money. Tees are 56% of units but only 44% of revenue; fleece and outerwear are 38% of units and 50% of revenue. A tee-only store leaves about a third behind.
Ranks, not counts. Best sellers show as a ranking and everything else as a share — no unit, order, or dollar totals appear anywhere. Three stores is too small a sample to present as a track record.
Black beats the school's own colors ~2:1. Roughly 51% of garments sold on black bodies vs 26% on the team's primary color. Every design should be built to sit on black first.
Women's is small but the highest-value buyer. Only 6.7% of units, yet the highest average price of any audience at $39 — and the top women's item is a $39 raglan fleece, not a tee.
The camo trucker outsold every Nike cap — a $28 novelty cap was the #1 headwear item in two of three stores.
Price in a barbell. The $20–24 band moves a third of all units, but $45-and-up is 16% of units and 32% of revenue.
Fewer designs, not more. These stores carried 7–9 full-front designs each; the top three drove about two-thirds of units every time.

Source: sales orders 14190 (Oklahoma State), 14301 (Nebraska), and 14365 (Northern Iowa) — every line item tallied and reconciled against the work-order totals. Fulfillment windows are the standard 25–30 day bulk / 35–40 day store turns stated in the brand guide, rounded to whole weeks. Percentages are directional averages from three wrestling stores, not guarantees — a non-wrestling or non-collegiate audience may index differently.