COMPOUND SPORTSWEAR — "THEY'LL REMEMBER WHAT YOU WORE"
COPY SHEET · revised for clicks + lead gen · 2026-08-14
Paste-ready. Every line below is the exact text to set in the PSD.

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SUBJECT LINE  (pick one — A/B if you can)
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A · offer-forward (recommended for lead gen)
   Free mockup of your '26 uniforms — 48 hours

B · brand-forward (recommended as the A/B test against A)
   They'll remember what you wore

C · deadline-forward (only if you set a real prebook cutoff)
   Lock your '26 look before the season rush

PREHEADER  (the grey preview line — currently missing entirely)
   Send your colors. A real designer builds your team's look in
   48 hours. Free, no commitment.

FROM  "Compound Sportswear" <cliff@cmpsportswear.com>

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1 · HERO  (unchanged — this panel becomes the 4-frame GIF)
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Badge            NEW DROP
Eyebrow tab      NEW TEAMWEAR DESIGNS FOR '26

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2 · HEADLINE BLOCK
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Headline L1      THEY'LL REMEMBER
Headline L2      WHAT YOU WORE.            ← period, not "!"

Subhead          New '26 designs, built in your colors — and
                 guaranteed by opening day.

[DELETE]         The dark-on-dark "SEE THE '26 GUIDE" layer.
                 It is invisible in the current comp. Hidden text
                 is also a spam-filter flag — kill the layer.

Button           SEE THE '26 LINEUP  ▸
URL line         CMPSPORTSWEAR.COM/2026-STYLE-GUIDE

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3 · TEAL 3-STEP BAND   ← the big change: this becomes a real
                          conversion module instead of a diagram
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[NEW] Eyebrow    FREE. NO COMMITMENT. NO CATCH.
                 (sits above the steps, hairline rule underneath)

01  SEND YOUR COLORS
    School colors, logo and design ideas.

02  MOCKUP IN 48 HOURS
    A real designer builds your team's look.

03  APPROVE & ORDER
    Locked and on file. Order when your budget clears.

[NEW] Button     GET MY FREE MOCKUP  ▸
                 Black button on the teal band. This is the
                 lead-gen CTA — the email currently has none.

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4 · ONLINE STORES BLOCK
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Headline         FREE ONLINE STORES
Subhead          We build it, you share the link. Parents order
                 and pay direct — no collecting checks, no
                 chasing sizes.
Button           START MY STORE  ▸

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5 · FOOTER
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Lockup           BUILT. DIFFERENT.
Contact          CMPSPORTSWEAR.COM  |  1.866.267.5955
[NEW] Reply line Questions? Just reply to this email — a real
                 person answers.
Tagline          Compound Sportswear · Custom wrestling teamwear,
                 built different.
Legal            *|LIST:DESCRIPTION|*
                 *|HTML:LIST_ADDRESS_HTML|*
                 Unsubscribe · Update your preferences

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LINK TAGGING — so you can tell which CTA actually pulls
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Hero button
 https://cmpsportswear.com/2026-style-guide/?utm_source=mailchimp&utm_medium=email&utm_campaign=26_remember&utm_content=hero_lineup

Free-mockup button
 https://cmpsportswear.com/<mockup-request-page>/?utm_source=mailchimp&utm_medium=email&utm_campaign=26_remember&utm_content=band_free_mockup

Store button
 https://cmpsportswear.com/<team-stores-page>/?utm_source=mailchimp&utm_medium=email&utm_campaign=26_remember&utm_content=stores_start

Footer domain link
 https://cmpsportswear.com/?utm_source=mailchimp&utm_medium=email&utm_campaign=26_remember&utm_content=footer

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TWO THINGS TO CONFIRM BEFORE THIS SHIPS
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1. "PREBOOK" — I swapped the hero button to SEE THE '26 LINEUP
   because "prebook" asks for commitment before the coach has
   seen anything, and it contradicts the "no commitment" band
   right below it. If Prebook is a real named program with an
   incentive attached (locked '26 pricing, for example), don't
   drop the word — put the incentive in it instead:
        PREBOOK & LOCK '26 PRICING ▸
   and keep GET MY FREE MOCKUP as the no-commitment path.

2. "Parents order and pay direct" — confirm that's how the team
   stores actually run before it goes out.