Client handout · Pop-up teamwear stores · Sep 16 2026

Team Store Playbook
Promote Your Store

A two-page best-practices handout for clients running a free Compound pop-up teamwear store. Page 1 walks the store window start to finish with timing drawn from 83 real Compound store windows. Page 2 gives nine plays and three copy-and-send messages a coach can paste straight into a text or team app.

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2 pages · US Letter Print-ready PDF HTML master — re-renderable

Both pages

Page 1 is when to push. Page 2 is how to push.

Page 1 — the store window start to finish
01 · The Store WindowTiming + five moments
Page 2 — nine plays and copy-and-send messages
02 · The PlaysNine plays + three messages

Where the numbers come from

  • 1 in 3 orders land in the final 3 days. Median store: 33% of in-window orders in the last three days.
  • About 2× the pace at close. The last 20% of a window took 29% of orders; the first 20% took 14%.
  • 6–10 PM is 35% of orders, peaking 8–9 PM. Sunday is the top day at 17%.
Source: Chipply order export 2025–2026, joined to store open/close dates. 83 store windows of 5–45 days with 20+ in-window orders (4,145 orders). Directional averages, not guarantees.