Coded and ready to send. Built from your updated PSD with the animated hero in place. Copy is verbatim from the file: nothing added, nothing reworded. The two Eurostile headlines are your own artwork; the other 668 characters are live text, so the email still reads with images off and keeps a healthy text-to-image ratio.
Round 1's copy revision and the reasoning behind each change are still below.
Corrected. The previous version set your headlines as live text and they came out roughly 15% narrow and in the wrong face — nothing like your PSD. Eurostile Bold has no web-safe equivalent, and Gmail and Outlook strip embedded fonts, so display type at that size cannot be reproduced live. The two headlines are now your PSD's own pixels. Everything else — subheads, the three steps, both buttons, the entire footer — stays live text.
Your PSD on the left, the live email on the right. Both headlines are pixel-identical because they are the PSD's own artwork. The small type is Arial rather than DIN — sized and tracked to match your measured widths, so the lines break in the same places and the layout lands on the same 1872px.
/free-mockup/ and OPEN MY STORE at /team-stores/, marked
LINK 1 of 2 / LINK 2 of 2 in the source. UTM tags already attached./img and find-and-replace the one base URL.The copy proposal from the first pass, kept here for the record. You took the free-mockup CTA, the Free. No commitment. No catch. line and the whole stores block into the PSD, and held the headline, subhead and step-01 wording — the coded email above follows your file, not this.
Ordered by how much each one should move clicks. The first three are the ones that matter; the rest are tightening.
| Element | Change |
|---|---|
| Band CTA | (no button existed) GET MY FREE MOCKUP ▸ The single biggest fix. The 01/02/03 band is the most persuasive thing in the email — free, real designer, 48 hours, order when your budget clears. It kills the money objection outright, and then asks the reader to do nothing. Any coach it convinced had to scroll back up to a button that says "Prebook," which is the opposite of what they just read. Black button on the teal band so it reads as the primary action on the page. |
| Hero button | PREBOOK DESIGNS ▸ SEE THE '26 LINEUP ▸ "Prebook" asks for commitment before the coach has seen a single design, and it contradicts the "no commitment" promise directly beneath it. It also over-promises the destination: the '26 style guide page is a browse page, not a booking form — that mismatch is what makes people bounce straight back out. Low-friction ask up top, commitment ask further down. If Prebook is a real program with an incentive, see the note below. |
| Subhead | Walk out in uniforms they won't forget. New '26 designs, built in your colors — and guaranteed by opening day. The old line said the headline again in different words. That's the most valuable real estate in the email spent on an echo. The new line does three jobs the headline can't: says it's new, says it's custom, and answers the question every coach asks before anything else — will it get here in time. |
| Hidden layer | SEE THE '26 GUIDE deleted It's set dark-on-dark in the current comp — invisible unless you select it. Worth knowing: hidden text is a classic spam-filter signal, so it's not just a cosmetic leftover. The CTA underneath already says it. |
| Band eyebrow | (band started cold on "01") FREE. NO COMMITMENT. NO CATCH. Frames the three steps as an offer instead of a process diagram, and puts the word free above the fold of that block where it gets scanned. Three hard stops — same cadence as BUILT. DIFFERENT. |
| Stores headline | NOW TAKING ORDERS FREE ONLINE STORES Two problems with the old one. It contradicts "order when your budget clears" three inches above it, and it's ambiguous about who's taking orders — it reads like Compound is, when the whole point is that the coach's store takes them. The new line leads with the word that earns the click. |
| Stores subhead | Turnkey online stores. Spend more time coaching and less time chasing down orders. We build it, you share the link. Parents order and pay direct — no collecting checks, no chasing sizes. "Turnkey" is a word coaches don't use. The rewrite names the three things they actually hate about running team gear — collecting money, chasing sizes, fronting the cost — and says out loud how little work is left for them. |
| Stores button | OPEN MY STORE ▸ START MY STORE ▸ "Open" reads as "open the store I already have." "Start" is unambiguously the first step. Kept short on purpose so it still fits the button in your layout — if you want FREE in the button too, the button has to grow left and the tablet moves. |
| Step 01 | SEND YOUR ASSETS SEND YOUR COLORS "Assets" is agency language. Coaches have colors and a logo. |
| Headline | WHAT YOU WORE! WHAT YOU WORE. The line is confident enough without help — the exclamation mark makes it sound like it's trying. Your brand punctuates in periods (BUILT. DIFFERENT.). Exclamation marks in subject lines and headers also nudge spam scoring the wrong way. |
| Footer | (none) Questions? Just reply to this email — a real person answers. Cheapest lead capture in the email. A coach who isn't ready to click a button will still hit reply, and replies are the strongest positive signal inbox providers measure — it protects the deliverability of every send after this one. |
Neither exists in the mockup, and between them they decide whether any of the work above gets seen. The preheader is the grey line next to the subject in the inbox — left empty, most clients scrape the first text in the email and show that instead.
Nothing in the copy changes blocks the animation — the hero panel is untouched. Four things to know before you build it.
The zip is the deliverable — index.html plus the seven images and your GIF,
ready to upload. mailchimp.html inside the live folder is the same build with
absolute image URLs, so you can paste it straight into Mailchimp to test before hosting the
images there.
